The Starwood Hotels & Resorts Worldwide is the hotel, which always scrutinizes its opportunities before branching into a new project: build the new on of its luxurious masterpieces.
In this particular case The Starwood made a decision, in the course of decision making process its management choosed the island of Dubai: The Palm. The Palm is expected to open its virtual gates in 2009. This planned new Hotel will be the second one in Dubai.
About the Palm – Briefly
In my opinion we do not have to talk about a lot of this Palm-enterprise, because the picture is very telling, therefor i suppose its entirely superfluos.

As you can see the picture, above, it will be enourmous, and will dazzle the tourists, and – without any reserves – the World. In practice, the decision is unambiguous, this step can lead to the dominate position in the hotel market.
The Palm Islands, also referred to as The Palm Dubai and The Palms, are the world's three largest man-made islands, which are being built on the coast of the emirate of Dubai, in the United Arab Emirates (UAE). The project is being handled by Al Nakheel Properties (Nakheel Corporation), which will increase Dubai's shoreline by 120km (72 miles) and create a large number of residential, leisure, and entertainment areas. The idea was first announced in May 2002 and the two manmade freehold artificial palm tree-shaped resort islands are expected to maintain Dubai's position as a premium tourist destination. The Palm Islands has also been named 8th'The Eighth Wonder of the World'.
The two Dubai islands, The Palm Jumeirah and The Palm Jebel Ali, will be built in the shape of date palm trees and consist of a trunk; a crown with 17 fronds; and a surrounding crescent island - the back of which forms the breakwater. Collectively, the island will support more than 60 luxury hotels, 4,000 exclusive residential villas (sale), 1,000 unique water homes (sale), 5,000 shoreline apartments (sale), marinas, water theme parks, restaurants, shopping malls, sports facilities, health spas, cinemas and various dive sites.
Its Development
The project took four years of methodical planning and exhaustive feasibility studies in Dubai, ensuring that the islands would not disrupt the environment. The first stage of the development of The Palm Islands, includes the construction of the land foundations, which involves sand transfer and rock placement. Following this, the next stage will involve the building of infrastructure and services, as well as the 300 meter (990 feet) bridges linking the islands to the mainland. The final stage consists of the construction of homes, townhouses, and apartments.
The Jumeirah Palm
The Jumeirah Palm island is primarily a retreat and residential area for living, relaxation, and leisure. It will contain themed boutique hotels, three types of villas (Signature Villas, Garden Homes, and Town Homes), and shoreline apartments. Construction began on this island in June 2001 and is expected to be completed by late 2005, early 2006